Title | B00PWE81VE Strategic Storytelling |
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Tags | Strategic Management Scientific Method Hypothesis Mc Kinsey & Company United States Postal Service |
File Size | 23.0 MB |
Total Pages | 161 |
Contents Contents Introduction Chapter 1: The Perfect Storm Section 1: Persuasive Content Chapter 2: The Situation-Complication-Resolution Framework Chapter 3: McKinsey’s USPS Situation Chapter 4: McKinsey’s USPS Complication Chapter 5: McKinsey’s USPS Resolution Chapter 6: The Approach-Findings-Implications Framework Chapter 7: BCG’s USPS Approach Chapter 8: BCG’s USPS Findings Chapter 9: BCG’s USPS Implications Chapter 10: The Situation-Opportunity-Resolution Framework Chapter 11: Accenture’s USPS Situation Chapter 12: Accenture’s USPS Opportunity Chapter 13: Accenture’s USPS Resolution Chapter 14: The Pilot-Results-Scale Framework Section 2: Data-Driven Design Chapter 15: To Slide or Not to Slide Chapter 16: Text Chapter 17: Graphs Chapter 18: Tables Chapter 19: Images and Diagrams Section 3: Confident Delivery Chapter 20: Verbal Delivery Chapter 21: Non-Verbal Delivery Final Words Strategic Storytelling Quick Reference Guide Acknowledgements About the Author