Document Text Contents
Page 2
Strategic
Storytelling
How to Create Persuasive
Business Presentations
Page 80
Figure 11-5: Accenture’s USPS presentation slide #4
Figure 11-6: Accenture’s USPS presentation slide #5
Page 81
Figure 11-7: Accenture’s USPS presentation slide #6
Slide #7 (Figure 11-8) and slide #8 (Figure 11-9) provide a dense and traditional executive
summary. In reading the slides closely you get the full situation-opportunity-resolution narrative in
compact form. If you are going to do an executive summary, this is the way to do it. I would have
moved these two slides to the end of the presentation (or to the Appendix) and renamed the section
“Approach and Objectives.” Furthermore, I imagine that Accenture did not include the two “Key
Conclusions” slides (or at least did not speak to them) when they delivered the presentation since doing
so would have taken too long and given away too much.
Figure 11-8: Accenture’s USPS presentation slide #7
Page 160
About the Author
Dave McKinsey
http://speakingsherpa.com
Page 161
1 http://www.crh.noaa.gov/lmk/?n=jan_2009_ice_and_snow
2 http://en.wikipedia.org/
wiki/January_2009_Central_Plains_and_Midwest_ice_storm
3 http://about.usps.com/news/state-releases/ky/2009/ky_2009_0313.htm
4 https://about.usps.com/who-we-are/postal-facts/decade-of-facts-and-figures.htm
5 http://money.cnn.com/
2010/03/02/news/economy/usps/
6 http://about.usps.com/universal-postal-service/usps-uso-executive-summary.pdf
7 Ian Davis, David Keeling, Paul Schreier, and Ashley Williams. “The McKinsey Approach to Problem Solving.” A McKinsey
published staff paper. 2007.
8 BCG’s presentation also has an extensive Appendix not included here
http://en.wikipedia.org/wiki/January_2009_Central_Plains_and_Midwest_ice_storm
http://about.usps.com/news/state-releases/ky/2009/ky_2009_0313.htm
http://about.usps.com/universal-postal-service/usps-uso-executive-summary.pdf
Strategic
Storytelling
How to Create Persuasive
Business Presentations
Page 80
Figure 11-5: Accenture’s USPS presentation slide #4
Figure 11-6: Accenture’s USPS presentation slide #5
Page 81
Figure 11-7: Accenture’s USPS presentation slide #6
Slide #7 (Figure 11-8) and slide #8 (Figure 11-9) provide a dense and traditional executive
summary. In reading the slides closely you get the full situation-opportunity-resolution narrative in
compact form. If you are going to do an executive summary, this is the way to do it. I would have
moved these two slides to the end of the presentation (or to the Appendix) and renamed the section
“Approach and Objectives.” Furthermore, I imagine that Accenture did not include the two “Key
Conclusions” slides (or at least did not speak to them) when they delivered the presentation since doing
so would have taken too long and given away too much.
Figure 11-8: Accenture’s USPS presentation slide #7
Page 160
About the Author
Dave McKinsey
http://speakingsherpa.com
Page 161
1 http://www.crh.noaa.gov/lmk/?n=jan_2009_ice_and_snow
2 http://en.wikipedia.org/
wiki/January_2009_Central_Plains_and_Midwest_ice_storm
3 http://about.usps.com/news/state-releases/ky/2009/ky_2009_0313.htm
4 https://about.usps.com/who-we-are/postal-facts/decade-of-facts-and-figures.htm
5 http://money.cnn.com/
2010/03/02/news/economy/usps/
6 http://about.usps.com/universal-postal-service/usps-uso-executive-summary.pdf
7 Ian Davis, David Keeling, Paul Schreier, and Ashley Williams. “The McKinsey Approach to Problem Solving.” A McKinsey
published staff paper. 2007.
8 BCG’s presentation also has an extensive Appendix not included here
http://en.wikipedia.org/wiki/January_2009_Central_Plains_and_Midwest_ice_storm
http://about.usps.com/news/state-releases/ky/2009/ky_2009_0313.htm
http://about.usps.com/universal-postal-service/usps-uso-executive-summary.pdf
