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Table of Contents
                            Copyright Notice
How to use Acrobat Reader
	Viewing Options
	Navigation
	How to Find Things
	About Printing
Introduction
	About Color Voodoo
	Computer Colors
	Color Models
	Design Applications
	Web Site Design Applications
	Tips for Color Communication - Global Design & Web Sites
Color Symbolism
	Introduction to Color Symbolism
	Categories of Color Symbolism
	The Symbolism of Red
	The Symbolism of Purple
	The Symbolism of Blue
	The Symbolism of Green
	The Symbolism of Yellow
	The Symbolism of Orange
	The Symbolism of Brown
	The Symbolism of Black
	The Symbolism of White
	The Symbolism of Gray
	Idioms in American English
Color Swatches
	Color Codes and Formulas
	About the layout of the swatches
	About the terms used
	Red Swatches
	Purple Swatches
	Blue Swatches
	Blue-Green Swatches
	Green Swatches
	Yellow Swatches
	Orange Swatches
	Brown Swatches
	Black & White Swatches
	Gray Swatches
About the author
Color Voodoo Publications
                        
Document Text Contents
Page 1

Color Voodoo #1 - A Guide to Color Symbolism

COLOR VOODOO #1

JILL MORTON

A GUIDE TO COLOR SYMBOLISM

Page 2

Color Voodoo #1 - A Guide to Color Symbolism

© Copyright 1997 by Jill Morton

All rights reserved. No part of this publication may be reproduced or transmitted
in any form or by any means, graphic, electronic or manual, including photocopy,
digital duplication, hyper text markup language, recording, or any information
storage and retrieval system without permission in writing from the publishers.

This copyright protects the right to make copies of the work.
You may print one copy for your own usage.

Please email [email protected] for prices for printing multiple copies for
distribution and site licenses for installing this publication on multiple stations.

PDF document published in 1997 by COLORCOM®

ISBN 0-9679080-0-0

Page 39

Color Voodoo #1 - A Guide to Color Symbolism

Religion

salvation
the holiness of the God figure
the purity of the priesthood

Historical/Political Associations

the color of the flag of surrender
the color of mourning in ancient Rome &

medieval France

Fashion

wedding gowns symbolizing chastity
the color of mourning in some Western and

many Eastern cultures
uniforms for doctors and nurses

Optics/Physiology

Pure white can produce glare and cause
optical fatigue when used in large
quantities.

Etc.

In additive color theory, white is the result of
the combination of all colors of the spec-
trum.

Swatches

Page 40

Color Voodoo #1 - A Guide to Color Symbolism

Swatches

Psychological Symbolism

neutrality
intelligence
futurism
modesty
technology
secure
liberalism
tranquility
cold
retirement
indifference
sadness
decay
dreariness

References in Nature

rocks
smoke
clouds (stormy or overcast skies)
shadows
human hair

Contemporary Culture

concrete
silver, platinum, steel and other metals
industrial machinery

Optics/Physiology

the simplest color for eye to see

THE SYMBOLISM OF GRAY

Page 78

Color Voodoo #1 - A Guide to Color Symbolism

About the author

Jill Morton resides in Hawaii, the crossroads
between East and West. This multi-cultural
environment has been an ongoing source of
information about color symbolism. The colorful
natural landscape of the Hawaiian Islands has
served as a reference for the color associations
and harmonies found in nature.

The most significant data has come from her web-
based research. Since 1995, more than 3,000
responses and 60,000 entries have been received
from the Global Color Survey, located at her
educational web site, Color Matters.

Ms. Morton holds a Masters degree in the Fine
Arts and has served as faculty at the University of
Hawaii and Chaminade University.

http://www.colormatters.com

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