Document Text Contents
Page 1
Color Voodoo #1 - A Guide to Color Symbolism
COLOR VOODOO #1
JILL MORTON
A GUIDE TO COLOR SYMBOLISM
Page 2
Color Voodoo #1 - A Guide to Color Symbolism
© Copyright 1997 by Jill Morton
All rights reserved. No part of this publication may be reproduced or transmitted
in any form or by any means, graphic, electronic or manual, including photocopy,
digital duplication, hyper text markup language, recording, or any information
storage and retrieval system without permission in writing from the publishers.
This copyright protects the right to make copies of the work.
You may print one copy for your own usage.
Please email [email protected] for prices for printing multiple copies for
distribution and site licenses for installing this publication on multiple stations.
PDF document published in 1997 by COLORCOM®
ISBN 0-9679080-0-0
Page 39
Color Voodoo #1 - A Guide to Color Symbolism
Religion
salvation
the holiness of the God figure
the purity of the priesthood
Historical/Political Associations
the color of the flag of surrender
the color of mourning in ancient Rome &
medieval France
Fashion
wedding gowns symbolizing chastity
the color of mourning in some Western and
many Eastern cultures
uniforms for doctors and nurses
Optics/Physiology
Pure white can produce glare and cause
optical fatigue when used in large
quantities.
Etc.
In additive color theory, white is the result of
the combination of all colors of the spec-
trum.
Swatches
Page 40
Color Voodoo #1 - A Guide to Color Symbolism
Swatches
Psychological Symbolism
neutrality
intelligence
futurism
modesty
technology
secure
liberalism
tranquility
cold
retirement
indifference
sadness
decay
dreariness
References in Nature
rocks
smoke
clouds (stormy or overcast skies)
shadows
human hair
Contemporary Culture
concrete
silver, platinum, steel and other metals
industrial machinery
Optics/Physiology
the simplest color for eye to see
THE SYMBOLISM OF GRAY
Page 78
Color Voodoo #1 - A Guide to Color Symbolism
About the author
Jill Morton resides in Hawaii, the crossroads
between East and West. This multi-cultural
environment has been an ongoing source of
information about color symbolism. The colorful
natural landscape of the Hawaiian Islands has
served as a reference for the color associations
and harmonies found in nature.
The most significant data has come from her web-
based research. Since 1995, more than 3,000
responses and 60,000 entries have been received
from the Global Color Survey, located at her
educational web site, Color Matters.
Ms. Morton holds a Masters degree in the Fine
Arts and has served as faculty at the University of
Hawaii and Chaminade University.
http://www.colormatters.com
Color Voodoo #1 - A Guide to Color Symbolism
COLOR VOODOO #1
JILL MORTON
A GUIDE TO COLOR SYMBOLISM
Page 2
Color Voodoo #1 - A Guide to Color Symbolism
© Copyright 1997 by Jill Morton
All rights reserved. No part of this publication may be reproduced or transmitted
in any form or by any means, graphic, electronic or manual, including photocopy,
digital duplication, hyper text markup language, recording, or any information
storage and retrieval system without permission in writing from the publishers.
This copyright protects the right to make copies of the work.
You may print one copy for your own usage.
Please email [email protected] for prices for printing multiple copies for
distribution and site licenses for installing this publication on multiple stations.
PDF document published in 1997 by COLORCOM®
ISBN 0-9679080-0-0
Page 39
Color Voodoo #1 - A Guide to Color Symbolism
Religion
salvation
the holiness of the God figure
the purity of the priesthood
Historical/Political Associations
the color of the flag of surrender
the color of mourning in ancient Rome &
medieval France
Fashion
wedding gowns symbolizing chastity
the color of mourning in some Western and
many Eastern cultures
uniforms for doctors and nurses
Optics/Physiology
Pure white can produce glare and cause
optical fatigue when used in large
quantities.
Etc.
In additive color theory, white is the result of
the combination of all colors of the spec-
trum.
Swatches
Page 40
Color Voodoo #1 - A Guide to Color Symbolism
Swatches
Psychological Symbolism
neutrality
intelligence
futurism
modesty
technology
secure
liberalism
tranquility
cold
retirement
indifference
sadness
decay
dreariness
References in Nature
rocks
smoke
clouds (stormy or overcast skies)
shadows
human hair
Contemporary Culture
concrete
silver, platinum, steel and other metals
industrial machinery
Optics/Physiology
the simplest color for eye to see
THE SYMBOLISM OF GRAY
Page 78
Color Voodoo #1 - A Guide to Color Symbolism
About the author
Jill Morton resides in Hawaii, the crossroads
between East and West. This multi-cultural
environment has been an ongoing source of
information about color symbolism. The colorful
natural landscape of the Hawaiian Islands has
served as a reference for the color associations
and harmonies found in nature.
The most significant data has come from her web-
based research. Since 1995, more than 3,000
responses and 60,000 entries have been received
from the Global Color Survey, located at her
educational web site, Color Matters.
Ms. Morton holds a Masters degree in the Fine
Arts and has served as faculty at the University of
Hawaii and Chaminade University.
http://www.colormatters.com
