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TitleNANDU-Thesis Airlines Iipm[1]
File Size445.1 KB
Total Pages130
Table of Contents
                            Indian airlines
Indian
	TABLE OF CONTENTS
3. RESEARCH METHODOLOGY
	7. PROFILE AND MARKETING STRATEGY OF TWO Low Cost Airlines
	8. DATA ANALYSIS & FINDINGS
Research Objectives
OBJECTIVES OF THE STUDY
	Type of study
		Nature of the sample
		Source of data collection
			Primary source
			Secondary source
		Analysis of the data
		Statistical analysis
			TOOL
				Percentage
			OBJECTIVE
Indian Airlines – Present, Past and Future Performance
SAHARA INDIA
	Do the right things
		ADVERTISING
	OTHER PROMOTIONAL ACTIVITIES
	1. Packages
		Courtesy
			
		Indian
			Ques7. Which Airlines Advertisement you aware most?
			
			Ques8. Which ticketing procedure you prefer the most?
		Ques9. What arrangements do you prefer in case of delayed flights?
			Ques11. Which is the most Preferred Domestic Airlines in terms of   service?
	Effects of Recent changes
		Once in 2 weeks 	
		Once a month	
		3. Which class of Travelling do you prefer?
		4. Which brand you Recall the most?
		6. Which Airlines Advertisement you aware most?
	7. Which advertisement you like most?
		8. Which Ticketing procedure do you prefer?
		9. What do you prefer in case of delayed flights?
			Immediate adjustment to next Flight 	
			Baggage lost			
                        
Document Text Contents
Page 1

COMPETITIVE MARKETING STRATEGIES OF
DOMESTIC AIRLINES

Submitted by: Nand Kishore Mehra

Page 129

Public relations specialists are concentrated in large cities, where press
services and other communications facilities are readily available and
many businesses and trade associations have their headquarters.
Many public relations consulting firms, for example, are in New York,
Los Angeles, San Francisco, Chicago, and Washington, DC. There is a
trend, however, for public relations jobs to be dispersed throughout the
Nation, closer to clients.

JOB OUTLOOK [About this section] Back to Top

Keen competition likely will continue for entry-level public relations
jobs, as the number of qualified applicants is expected to exceed the
number of job openings. Many people are attracted to this profession
because of the high profile nature of the work. Opportunities should be
best for college graduates who combine a degree in journalism, public
relations, advertising, or another communications-related field with a
public relations internship or other related work experience. Applicants
without the appropriate educational background or work experience
will face the toughest obstacles.

Employment of public relations specialists is expected to grow faster
than average for all occupations through 2014. The need for good
public relations in an increasingly competitive business environment
should spur demand for public relations specialists in organizations of
all types and sizes. The value of a company is measured not just by its
balance sheet, but also by the strength of its relationships with those
on whom it depends for its success. With the increasing demand for
corporate accountability, more emphasis will be placed on improving
the image of the client, as well as on building public confidence.

Employment in public relations firms should grow as firms hire
contractors to provide public relations services rather than support full-
time staff. In addition to those arising from employment growth, job
opportunities should result from the need to replace public relations
specialists who leave the occupation.

EARNINGS [About this section] Back to Top

Median annual earnings for salaried public relations specialists were
$43,830 in May 2004. The middle 50 percent earned between $32,970
and $59,360; the lowest 10 percent earned less than $25,750, and the
top 10 percent earned more than $81,120. Median annual earnings in
the industries employing the largest numbers of public relations
specialists in May 2004 were:

Advertising and related services $50,450

http://www.bls.gov/oco/#top
http://www.bls.gov/oco/oco2001.htm#earnings
http://www.bls.gov/oco/oco20016.htm
http://www.bls.gov/oco/oco20016.htm
http://www.bls.gov/oco/#top
http://www.bls.gov/oco/oco2001.htm#outlook
http://www.bls.gov/oco/#top
http://www.bls.gov/oco/#top

Page 130

Management of companies and enterprises 47,330
Business, professional, labor, political, and similar
organizations

45,400

Local government 44,550
Colleges, universities, and professional schools 39,610



• Strategic Marketing by Watson and Sons.

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